I’ve been debating a blogging question for quite some time now and can’t seem to come to a definitive answer. I would have to believe that many of you have asked yourself the same question and come to your own conclusions, so perhaps you can share your outlook with me and others. Is it better to post on your blog every day or with less frequency such as once a week?
It was just yesterday in my Blog Mistakes Monday article that I described how neglecting your blog can have negative effects on your site. Here I am a day later questioning what “neglecting your blog” really means. Typically I update my blogs everyday with fresh content and new ideas. I do this for a couple of reasons. The first reason is that I simply enjoy sharing my opinion and experiences with others, and the second reason is because I feel that it keeps readers coming back to the site frequently. Often times I wonder if this is too often of an update. Much like the Hare sprinting to the finish.
There are many popular and successful blogs that update much less often then daily, those are the Tortoise’s. Slow and steady to win the race. Some update weekly and some even monthly. The content on these sites typically are very in depth and the articles do tend to be more lengthy, but it still amazes me how they can generate tremendous buzz. Perhaps writing less frequently gives people more of an opportunity to read articles without falling behind and also allows more time for commenting.
Even as I finishing writing this article I’m torn between the pro’s and con’s of each blogging strategy. I guess for me the tipping point is interaction with my readers. I enjoy writing daily because it allows me to engage with people on a more frequent basis.
How about you, do you blog like a Tortise or a Hare?