Free Trials Need to Be FREE!

Using Free Trials as a form of marketing your blog or website can be extremely beneficial. Who doesn’t like to take new products for a test spin to see the performance? You can quickly boost your sales and customer base if you use this technique properly; however, if you offer a free trial make sure it’s 100% free and there are no strings attached.

It’s important to keep in mind that people have different definitions of the word “free”. For some, it boils down to money; does it literally not cost me anything? For others, to time and commitment are valuable; does it take up my time or do I have to offer something in return? A common mistake that I’ve noticed when companies offer a free trial is asking for a commitment from the user in the form of a credit card. Even when the card isn’t actually being charged, but it’s making the customer commit to providing private information in return. Many people don’t like to give this information over the internet, let alone to a company they’ve never done business with in the past. When giving something away for free, such as a trial to use a product or service, make the sign up process quick and easy with least amount provided by the customer as possible. The last thing you want to create is any anxiety or extra steps that prevent potential clients into your store.

When approaching your next marketing venture, be sure keep free trials on the top of your list. Keep in mind that you truly want the offer to be one with no strings attached; this will foster more trial users and hopefully, in the end more full paying customers.